Who would you pick as the most influential media personality of the year? What factors do you base this on?I would put Keith
Olbermann and
Countdown in a dead heat with the
Stewart stable. Stewart/Colbert has already been roundly hailed here, so I won't dwell on their contributions to public discourse.
Olbermann's move from sportscasting to news reporting to increasingly blunt commentary has been a canny one and he seems to be attracting a fairly diverse audience. His unabashed opinions (which have been just as harsh on the Democrats on occasion - especially of late) have stimulated a lot of discussion this past year - in fact, for a while there, it seemed that every one of his Special Comments was spawning a thread here. He is one of the few
unapologetic liberal voices on cable news (as well as one of the more independent) and he has no qualms about calling spades spades. His researchers also seems to be avid internet surfers, often getting details of their stories though online sources rather than just wire services, which usually give his reports a bit of an edge - and a few more facts.
In terms of "influence", I think he was one of the few giving voice to the opposition in the lead-up to the 2006 election. To a large degree, he became the spokesman for all those who wished there were such a thing as a Democrat with a spine - and gave many opponents to the single-party government their rallying points.
He's been attracting some decent guests, as well, and covers enough sports news, celebrity gossip, and esoterica to keep his show from being too stridently political.
Plus he's been drawing a much larger audience over the past year - always a reasonable sign of "effectiveness". O'Reilly still attracts a larger audience in the 8pm slot, but according to
MediaBistro, Olbermann's show posted the largest gains in total viewers for the first quarter of 2007 over last year. Bill O'Reilly's gains were up 5%, Olbermann's gains were up 76%. Paula Zahn dropped 10%, giving Olbermann the second-largest audience. To an extent, I think Olbermann has also been responsible for O'Reilly's loss of credibility - certainly more so than most of O'Reilly's other nemeses.
And for fairness/balance, I would put Joe
Scarborough ahead of the macho-worshiping
Matthews. But I think MSNBC has to be given a bit of credit overall for being the most fair/balanced cable news network in general. Fox has a predictable - and fairly consistent - corporate Republican slant and CNN has a predictable - and fairly consistent - superficial, ineffectual Democratic slant. MSNBC at least has a genuine mix of relatively independent points of view:
Mathews,
Carlson,
Olbermann, and
Scarborough (plus their daft crime documentaries) make for a pretty diverse mix - with more points of view and a broader range of issues - than you'll find on the other networks. And Olbermann, again, seems to have brought a lot more attention to that mix.
Who would pick as the media personality who lost the most influence or who isn't up to par as they once were?I would say it's a three-way tie between Bill O'Reilly, Rush Limbaugh, and Al Franken. The first two have not only been beset with personal scandal and numerous "misstatements" (and "misgyrations"), but their critics have also been more persistent, more vocal, and better researched: they're not getting away with as much as they used to. Franken, on the other hand, has voluntarily lowered his profile - and no one has much noticed.