QUOTE(Hobbes)
BecomingHuman, I think you and Turnea (and others) are arguing different contexts, hence the difference views. You are arguing a pure competetive marketplace, whereas Turnea and others are referencing historical events where such a marketplace did not exist. I agree with you in that in a pure marketplace, discriminating will indeed cost the discriminator money. Discrimination will either reduce one's potential market, lower one's productivity, or increase one's costs. All of these reduce profits, and hence cost money. In a real market, these things don't always happen. I could see a business in the south, for example, profiting from serving whites only, because serving others might actually decrease their market, not increase it.
I strongly disagree, particularly assuming this scenario makes a statement about the nature of the market itself. You can see a business in the south where serving black customers chases away white customers, but an equally valid context would be a place where serving blacks and whites does not chase away white customers. Perhaps there is such a place that, by serving blacks, a business could increase their customer base beyond the extra blacks they do serve.
In other words, I don't make unnecessary assumptions about the customers one way or the other. "It simply assumes to much and adds unnecessary complexity, and in the end, we are
saying more about these unnecessary changes than we are about the competitive market itself."
Furthermore, I have been specifying competitive free market because it is an easy, clear reference point for debate. In my last post, I said I didn't see why competitive pressure wouldn't occur in a reasonably, or practically competitive market. The difference would be between an immediate correction and an eventual one.
Lastly, lets take you example, though we are manipulating context beyond a proper characterization of the market, as it is one of many contexts like present day San Francisco, Salt Lake city ten years ago or Nazi Germany in 1941, each of these which would have a different effect on our theoretical company, and take a business in the south during radically discriminatory times which won't serve to black customers, even though companies did serve to black customers back then. If the customers weren't racist, the business could have gotten the white and the black customers. Because the customers are racist, however, the company gets only white customers. Therefore, racism costs the business money.