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1. Has Christmas become too secular and the "true meaning" (whatever that is) been lost to commercialism?
It's pretty obvious that Jesus wasn't born in December, so if Christians were actually celebrating that day as the "official date of birth", then we lost that a long time ago, a la Roman Catholics.
The fact that the end of the calender year and tax laws would probably account for retailers' pushy attitude towards merchandise. New CD's become old. Even video games have a short shelf date. "Commercialism" is a two way street, to include both retailer's and specific shopping groups.
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2. Are guys like Spurlock and Reverend Billy just liberal elitists using Christmas as a excuse to bash capitalism and retailers?
Not really. I'm a Christian, but I like Spurlock and his "Hey, just hear me out and look at this" offerings. To label them "liberal elitists" puts them in a stereotype. While I may not agree with the end result, I do celebrate the fact that they look at non-traditional viewpoints.
In some cases, they might be right. That's okay with me. I don't lose God-Points for saying that. God gave them brains too.
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3. Is there a way to balance what Christmas should be with what it has become?
It has been hijacked, to some degree, by retailers and toy companies. There's no doubt in my mind about that.
But "the season" brings out the best in many examples, and "commercialism" isn't the end of the story. Charitable giving, for example. Delivering toys for poor kids. Time to reflect and maybe come to terms with family or friends that have fallen out. There's nothing a retailer can do to cause that unless the people let it.
But what to do? What, are we going to start a national policy, like the ridiculous ones that
General Mills had to do because they marketed "Shrek Cereal" to kids? I know, who'd imagine you'd use a CARTOON CHARACTER to appeal to children? I think that's dumb to impose advertising restrictions a retailer or manufacturer. If they're spending prime money in advertising to sell their product, they believe that enough people will buy it to recoup the cost of manufacture and advertising. So whatever the solution, keep government out of it.
I will admit, tho. Singing anti-shopping songs to people in front of retailers sounds pretty hilarious. But this point:
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The film follows Billy and his choir as they take a cross-country trip in the month prior to Christmas 2005, and spread their message against what they perceive as the evils of patronizing the retail outlets of several different large corporate chains."
So if he really believes HIS message is genuine, why is he filming it and not counting on people picking up and following suit? Seems like profit is the motivating factor in both Billy and his retailer targets.
Billy went on to say:
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We can give a gift of a commitment of an activity; we can give the gift of praise. <snip> ... What's so remarkable about a PlayStation 17 wrapped and vaccu-packed in fossil fuels?
Maybe that's the gift of an activity together of a father and son playing together. It doesn't take Christmas to see that we need more of that all year long.
Those fossil fuels were obviously better spent transporting Billy and his Minivan of Merry Men and Maidens around the country, and not on a toy for a kid, right?

That's like saying documentaries are only true if no profit is ever made. Let's keep it pure and watch the "True Spirit" of a Documentary unfold!