I would vote for Understanding women.
QUOTE(Victoria Silverwolf @ Jun 16 2003, 11:41 PM)
I am aware that this thread was started as a joke, and that you meant no harm. May I confess that you have saddened me just a bit?
I deny that there is a vast gulf of misunderstanding between the sexes. We are all people. It is difficult, of course, for any human being to fully understand any other human being; but not because of sex.
1. Is it realistically achievable?
I took a course in college in which we were studying personal communication. One of the main points of the course was research done by Deborah Tannen which demonstrated that by looking at a quotation, you can often tell whether it was a man or a woman who wrote it. Would I, as a man, admit to being "saddened just a bit" because I am stereotyped as a man. No, I would more likely say
"Thank you!"One of the classic examples, is asking for and giving directions. It is not just a stereotype, but has been statistically demonstrated that women are more likely than men to ask directions. The directions that will be given also differ depending on the gender. An acquaintance asked for help with her computer recently. She gave me directions to her house that included references to at least 5 businesses that I would see on the way and use as landmarks, the color of her house, a physical description of the house, the make, model, and color of her car. Now, I recognize my car in a parking lot by its license plate number. By the time she had given me directions to her house, I had printed out a map using only her street address. Women more typically use landmarks when giving directions, while men tend to use such terms as "North 6/10 miles from the intersection of I-96 and Business 31."
2. Is there a good cost/benefit ratio?
Any salesperson who can effectively adjust the sales pitch to the gender of his or her customer probably believes the research has been beneficial. Automobile sales increased, I read once, when the car companies finally got the message that a car was more easily sold to a husband and wife, than to a married man making the decision without his wife. The success of the mini-van is not, I suspect, based on its reputation as a sporty muscle car young men use for picking up chicks.
3. Is the potential loss of life acceptable?
There is an old joke which goes. "No woman ever killed a man who was washing the dishes." I read once that the Japanese were warned before the A-Bombs were dropped on Hiroshima and Nagasaki. The warnings were ignored because of the inability to properly translate an idiomatic expression from the English the warning was written in. My point would be that "potential loss of life" is more likely to occur because of a lack of communications, than because of good communications.