With the recent anti-spam legislation dubbed "CAN-SPAM" (now there's a silly contrived acronym if I've ever seen one!) passing the House, it's time this issue be discussed here.
What do you think about this bill, its legality/Constitutionality, its effectiveness, and the impact (positive or negative) you believe it will have both on the internet and in the overall economy?
My $0.02:
I'm not certain I'd say it's unconstitutional since it definitely could be said to be a regulation of interstate commerce, however I do think it's a bit of a stretch. But that aside, first I don't think it will be very effective at curbing the problem since spam can still come from outside the country. Second, I think it is heavy-handed, unnecessary, and will harm and/or discourage small business.
About that last point: I run an on-line business and it appears to me that to be 100% conformant to this law, to play it safe, and to be immune from possible erroneous lawsuit or prosecution, I will have to take many, many steps that even then may not fully protect me. For example, you cannot have a subject line that could be considered "misleading" as to the content of the e-mail itself. Well that seems rather subjective to me. And what about a customer who signs up for a newsletter, is on the "opt-out" list with the FTC, and then forgets or denies they signed up? How can I prove that they did sign up? Produce an MS Access database with their e-mail address and a check-box in the "opt-in" field? Surely that would not be proof enough. But then what
would be proof enough? It would not be difficult at all to fabricate any kind of digital record of someone signing up for a mailing list. So how do they intend to enforce this?
I don't think this legislation is needed because I believe a free-market solution is possible. Why not start an industry association of ISPs that, to be a member ISP, you must agree to strictly enforce anti-spam measures and to immediately terminate the accounts of spam offenders. Then, have either exlusion lists (or rather, "allowance" lists) or a digital signature by which messages that originate from outside the association can be blocked. Pretty much every ISP would want to be a member of this association in good standing since they'd have a huge disadvantage against their competitors who would be a part. If you, as a customer, are offered a virtually spam-free account versus a spam filled account, which would you choose?
The only drawback would be that you couldn't get e-mail from senders who are using a provider that is not a part of the association, but that shouldn't be a very big issue for two reasons:
1 - Pretty much everybody will be part of the association since practically nobody wants spam.
2 - You could always sign up for an account (possibly even a free one) on the "outside" in the odd case that you needed to receive something from the "outside".
Anyway, those are a few of my points of contention with this bill and how I think the same end can be acheived without throwing people in prison. What are your thoughts?