The bumbling male stereotype is getting really, really old. There are a few exceptions in sit-com land, but the sad reality is that in almost all sitcoms, the women are portrayed as more intelligent, sensitive, and wise than the men. Whether ANY sitcom characters are portrayed as intelligent, sensitive, and wise in an absolute sense is another matter entirely, although, as noted, there are definitely flashes of brilliance amongst the airwaves.
The argument that these slow-witted horndogs are acceptable because they are "exagerrations" or "caricatures" doesn't really fly. Simply consider the brouhaha that would erupt if such "exagerrations" or "caricatures" were nearly as widespread and negative with regards to blacks, gays, women, browns, Asians, etc.
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I cannot see why in what is basically a patriarchal society still, why fathers are so absent, or maybe its the cause of it. - Artemise
It is not basically a patriarchal society, at least not by any rational or objective standard. Perchance you should go read some of the fringe Men's Movement stuff. It'll be almost like you're in an echo chamber that drops an octave, talking to yourself.
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Perhaps research has shown more women than men buy their chicken, and they're usually single with children.
So why does it make it acceptable if the target audience is single mothers? Would it be acceptable to make a new Sambo Show if the target audience was neo-Nazis and KKK members? It may be
rational to try tickling your markets fancy, but that is separate question from morally acceptable.
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Have you seen the ads for phone sex? Do those women come across as intellectual giants?
As annoying as they are, the women don't come across as intellectual giants because that's not what they're selling, and, if anything, such a presentation would possibly be LESS effective. I, however, am at a loss as to how portraying men as idiots makes chicken more attractive? Is there some underlying vicousness in most women out there that makes chicken taste better when its eaten while standing over a man who's been kicked in the balls? 'Cause that's where this line goes, metaphorically speaking.
I'd recommend that anybody with some interest in this subject start by reading
Arrogance, by Bernard Goldberg, followed by
With Goodwill Toward Men (author unrecalled at the moment).
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Yes - golly, this society is SO stacked against men! Poor men, no opportunities! Women get all the awards, money, power and recognition! - Gravity
Yes, men get all the opportunities to die sooner, work longer hours, have their health concerns overlooked (when was the last time you was a Walk for Testicular Cancer???), work more dangerous jobs, suffer more crime, lose their children, have poorer educations, etc. And be insulted continually in the popular culture for the privilege of the above opportunities.
The problem isn't that men are being portrayed as idiots, that's been a staple of comedy since before the Three Stooges. The problem is, there's little countervailing portrayal.... i.e., no balance.