QUOTE(Cube Jockey @ Apr 2 2004, 06:18 PM)
- Does google's proposed technology and business plan present a danger to our privacy? Why or why not?
I’m having a bit of trouble answering this because I think the question is a bit skewed. The fact that Google is being upfront about their policies and how they will use your information indicates to me that the only privacy being surrendered is that which the user allows. Google is a free service. Meaning it costs no money. That does not mean it comes without obligation on the part of the user. Your obligation, or fee, for using Google or Google’s Gmail service is that you are allowing some of your information to be used in order for Google to serve advertisements to you. Yes, your privacy is being surrendered but only you can surrender it in these instances.
Google hides nothing from their users. From their
Gmail Privacy Policy Page:
QUOTE
We never share your personally identifying information with any advertiser as part of this service, unless you specifically ask us to do so. When you are logged into your Gmail account, Google will display targeted ads and other relevant information based on the content of the email displayed. In a completely automated process, computers process the text in a message and match it to ads or related information in Google's extensive database. No human reads your mail to target ads or other information without your consent.
Advertisers receive a record of the total number of impressions and clicks for each ad. They do not receive any personal information about the person who viewed the ad. If you click on an ad, Google will send a referring URL to the advertiser's site identifying that you are visiting from Gmail. Google does not send personally identifying information to advertisers with the referring URL. (emphasis mine)
This is really no different than the
Privacy Policy of Yahoo, which states:
QUOTE
Yahoo! collects personal information when you register with Yahoo!, when you use Yahoo! products or services, when you visit Yahoo! pages or the pages of certain Yahoo! partners, and when you enter promotions or sweepstakes. Yahoo! may combine information about you that we have with information we obtain from business partners or other companies.
<snip>
Yahoo! uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.
Yahoo has been doing similar data collection of its users. I guess I am a bit confused as to what all the hubbub is about with Google now doing it. My only guess is that it is because Google is
really good at using the information they gather to serve ads. In my opinion, they are the best.
QUOTE
- Does this set a dangerous precedent for the future? Why or why not?
When this story broke on Drudge (the first place I saw it), I rolled my eyes and thought Drudge was up to his usual, uninformed, scare mongering. I commented to that effect to Mike. And then this thread showed up on the forum
Nothing new is going on here. In late 2000 Google introduced its Toolbar program. If you use that, Google may:
QUOTE
collect information about web pages that you are viewing when the advanced functionality is enabled. However, this advanced functionality is optional, and can be easily disabled and re-enabled at any time (by selecting "Privacy Information..." in the Toolbar's "Google" menu.)
Toolbar Privacy PolicyWhen you are simply searching by using Google's webpage, they may:
QUOTE
choose to exhibit its search results in the form of a "URL redirecter." When Google uses a URL redirecter, if you click on a URL from a search result, information about the click is sent to Google, and Google in turn sends you to the site you clicked on. Google uses this URL information to understand and improve the quality of Google's search technology. For instance, Google uses this information to determine how often users are satisfied with the first result of a query and how often they proceed to later results.
Google Privacy PolicyNow let’s jump in the internet time machine and find some
real precedent, shall we?
I found this little gem on a newsgroup from 1996:
QUOTE
Attention, web surfers: You'll probably be surprised to hear this,
but the Web sites you're visiting may be spying on you and using
your own computer's hard disk drive to keep detailed notes about
what they see.
A little-known feature of Netscape's Navigator, as well as other
World Wide Web browser programs, including Microsoft Corp.'s, allows
Web sites to store any information about your visit that they want
to by way of a file on your own hard drive.
LinkMy goodness! To what evil could this article possibly be alerting us? What sinister, privacy eating monster was this?!?
Why cookies, of course! Yes, cookies. If you’re logged in here, you’re using cookies. If you’re logged in
anywhere on the web, you’re using cookies.
Precedent has long ago been set. Google just seems to be the one setting the trends these days so people are going to notice them.
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It's been awhile since I've really seriously debated anything. Thanks for ruffling my feathers!