This article was mentioned while was listening to the
O'Franken Factor. The article (registration free, but required, sorry) discusses a specific demographic (single women) that seems to have been disenfranchised at levels higher than other categories.
QUOTE
In this, she is part of a larger phenomenon. According to pollsters, when single women are compared with married men, married women and single men, they account for the largest number of Americans who are, in essence, voluntarily disenfranchised. More than 21 million single women — almost half of those eligible — did not cast ballots in the last presidential election.
If you accept the assumption that most single women vote democratic, this could have made a significant impact in the 2000 election (since less than 500 votes decided the last election).
Up until now, this particular cross-section of women wasn't really focused upon. If the numbers are to be believed (no reason not to at this point), the impact could be significant for 2004.
QUOTE
Although each election cycle brings its catchy, pollster-coined demographic fad — soccer moms, waitress moms, NASCAR dads — no one has systematically studied the "single woman" vote until recently. The group, which encompasses women who have never married, are divorced or are widowed, has seemed too diffuse to lump into one electoral niche.
"This population of single women covers a lot of categories, across race, across ages, across incomes, so … it's more complicated to make a broad statement about these women," said Ruth Mandel, director of the Eagleton Institute of Politics at Rutgers University in New Jersey.
Because of their large numbers, she added, they have "the potential of changing the outcome of an election, particularly in a close race."
I found this article pretty intriguing. This brought a few questions to mind:
1) Given that apathy seems to be rampant in all demographics, are women (single in particular), being singled out unfairly for apathy?
2) If you are a Democrat, how would you recommend Kerry reach out to this demographic to get them involved/vote? If you're a Republican, same question for Bush.
3) Would greater participation by this demographic represent the x-factor that could ensure a Kerry win in 2004?edit: Changed question 2 since it sort of begged the question of not voting to begin with. Changed 3 to suit more of a follow on to #2.
Doc