QUOTE
Nighttimer
No, Titus, the "hypocracy" (sic) that is evident in your argument is that you attempt to excuse Abercrombie & Fitch's institutionalized racism by accusing FUBU of engaging in the same bad behavior. One critical difference: FUBU wasn't sued for discriminatory practices. A&F was.
What are you implying? That you can appear to engage in the same acts others are accused of as long as you're
not caught?
QUOTE
"The retail industry and other industries need to know that businesses cannot discriminate against individuals under the auspice of a marketing strategy or a particular 'look'. Race and sex discrimination in employment are unlawful, and the EEOC will continue to aggressively pursue employers who choose to engage in such practices," said Eric Dreiband, the EEOC's general counsel.
Ok, by that statement, companies like the ones listed should be expecting a lawsuit soon...
Maxim, FHM, and Stuff Magazines
Hooter's Restaurant
Hawaiian Tropic Sun Tan Lotion
Budweiser, Coors, Michelob (almost any company that makes alcoholic beverages
and uses beautiful models to advertise them)
The NHL, NFL, NBA, and Major League Baseball And as much as people might object to not seeing the same girls they're used to seeing at
Hooter's, it would surely be fair. But we all know there's a better chance of the Dalai Lama being elected president of the National Rifle Association than Hooter's hiring women other than they've been known to hire.
So what it comes down to is all or none. Either investigate companies like these, or none of them, as far as discriminatory hiring to push a a certain "look".
Now if
A/F is guilty (which the settlement never impled on the company) of racist hiring practices, then they are wrong and should be dealt with accordingly.
But we can't definitively prove that for
either A&F or FUBU. We have heresay from former employees and no hiring records from FUBU. I've stayed away from that part of the suit, but everyone else seems to focus on it.
What I'm focusing on is the part of the suit that says
Abercrombie & Fitch...
cultivates a virtually all-white image in its catalogues and elsewhere. All I am asking is if it is fair that
A&F be sued for that, when it is appears that
FUBU is engaging in the same practice?
QUOTE
As for FUBU, I found this little tidbit about their supposedly "exclusionary" ways on the Urban Legends Reference website:
Its name is an acronym for "For Us, By Us," a slogan that expressed the founders' purpose of creating a line of popular clothing designed for African-Americans, by African-Americans. At the time of FUBU's inauguration, though numerous clothiers were targeting black consumers for their urban wear, none of these companies was black-owned or black-run.
That acronym, meant as a positive statement of black empowerment, was not always received as such. Some perceived it as a declaration of black racism, an exclusionary bit of sign-posting that effectively warned off anyone not of color from the raiment.
Racism was not intended, though. At the time they brought FUBU into existence, the five young trendsetters who started the company were unaware that anyone other than urban blacks also favored that style of clothing. "We thought only inner-city kids were into Timberland," said CEO Daymond John. Theirs was a world where clothing worn exclusively by inner-city kids (or so they thought) wasn't being designed by them. They set out to change that, along the way adopting a company name that proudly expressed that intent.
Ok... lets disect this...
We have a company created with the intent to create designer clothes for African-Americans, by African-Americans, ultimately presenting an all black image. A company who's own name reflects a (sic) "positive statement of black empowerment." A company who never thought of marketing clothing to anyone else because they thought "only inner-city kids were into Timberland" and that a racially exclusionary image was not intended.
Now I'm not saying the folks at
FUBU are racist, but the entire concept behind their company appears to be singling out a specific image, created by those of a specific persuasion. The intent is implicit and obvious and should be reviwed using the logic of the EEOC.
Now do I personally care if that's the image they want to push? No. If people want to advertise and sell to a specific consumer targer, by all means, go do it. But if people are going to be sued over image, then it shouldn't be against any one company.
But as I said, since that'll never happen, they should focus on the actuall wrongdoing. If
A&F is guilty, I'm sure they'll be thinking twice about such practices and if
FUBU is guilty (and appears to be so of at least one of the allegations levied against
A&F) then they should be scrutinized as well.